How do you handle scope changes?

Change requests are estimated in writing before any work starts. Small items are absorbed into the current sprint; anything over a day is quoted and approved separately so the budget never drifts quietly.

Do you charge for the diagnostic if we continue?

The sprint fee is credited in full against a project build or the first month of a retainer started within 60 days of the findings session.

Who owns the code and the accounts?

You do, from day one. Repositories, ad accounts, analytics properties and domains stay in your ownership; we work inside them as collaborators and hand over documentation at the end.

What are the payment terms?

Project builds are billed 40% at kickoff with the balance across sprint milestones. Retainers are billed monthly in advance. Invoices are net 14, and media spend is paid directly by you to the platform.

Three ways in. Scope and terms stated before you sign.

Nobody enjoys a discovery call that ends in "it depends". Here are the models, the price bands and the commitments attached to each — so you can shortlist us honestly before we ever speak.

Model 01

Diagnostic sprint

Two weeks. We audit everything and tell you what's actually wrong.

$4,500fixed

Technical SEO, analytics and code audit
Competitor and answer-engine visibility teardown
Prioritized backlog with effort and impact scoring
Findings session with your team — recording included

Fee credited in full against a build or retainer started within 60 days.

Book the sprint

Model 02 · Most chosen

Project build

Fixed scope, fixed timeline, fixed quote after discovery.

from $18k

Discovery, design and build in one track
Technical SEO, schema and analytics shipped with the code
WCAG 2.2 AA conformance and QA sign-off
Migration plan, handover docs and 30 days of aftercare

Typical range: $18k–$120k depending on integrations and compliance scope.

Request a scope

Model 03

Growth retainer

A standing squad. Product, search and paid compounding together.

from $7.5k/ month

Continuous releases on a two-week cadence
SEO, GEO and paid media managed as one budget
Experiment backlog, content programme and reporting
Monthly business review with your leadership

Three-month minimum, then month to month with 30 days' notice.

Discuss a retainer

Prices in USD, excluding tax and third-party media spend. Indicative bands — the quote you receive is fixed.

What's included, line by line.

No asterisks. If something isn't in this table, it's an add-on and we'll quote it separately.

Engagement comparison
Included	Diagnostic sprint	Project build	Growth retainer
Audit & baseline	Full	Full	Full + monthly
Positioning & messaging	Summary	Included	Included
Design & build	—	Included	Continuous
Technical SEO & schema	Recommendations	Shipped with build	Ongoing
GEO / AI visibility	Benchmark	Setup	Managed
Paid media management	—	Optional	Included
Accessibility conformance	Flagged issues	WCAG 2.2 AA	WCAG 2.2 AA
Reporting	One findings session	Launch report	Monthly + quarterly
Dedicated squad	2 specialists	3–5 people	4-person core

Add-ons, priced individually.

Bolt these onto any model, or buy them standalone. Each is a defined deliverable with a fixed fee — no open-ended hourly drift.

Technical SEO audit

Crawl, logs, Core Web Vitals, schema and a prioritized fix list.

from $2,800

Accessibility audit

WCAG 2.2 AA review, remediation plan and conformance statement.

from $3,200

GEO visibility programme

Entity cleanup, citable content formatting and answer-engine tracking.

from $3,500 / mo

Analytics rebuild

GA4, server-side events, CRM stitching and a reporting layer.

from $4,000

Content programme

Briefs, drafts, expert interviews and optimization — 4–8 pieces monthly.

from $2,400 / mo

Fractional growth lead

Two days a month of senior strategic oversight for in-house teams.

from $3,000 / mo

The commitments that go in the contract.

You own everything

Code, accounts, domains and data stay in your name from day one.

No lock-in

Retainers run month to month after the minimum term, 30 days' notice.

Fixed quotes

Scope changes are estimated and approved in writing before work starts.

Documented handover

Every engagement ends with docs an in-house team can actually use.

Contract questions.

The diagnostic sprint is two weeks with no follow-on obligation. Project builds run to their agreed scope. Retainers start at three months, then continue month to month with 30 days’ notice.

Start with two weeks. Decide from there.

The diagnostic sprint is the lowest-risk way to work with us — and the fee comes off whatever you do next.

Book a strategy call zaid.s@peakovate.com

Peakovate consultants agreeing engagement scope with a client