Analytics & SaaS
Conalytic.
A raw analytics engine turned into a product buyers could evaluate, trial and expand on without a sales call.
- Scope
- Platform + GTM
- Timeline
- 14 weeks
- Squad
- 5 people
- Year
- 2024
The brief, in their words and ours.
Conalytic came to us eleven months after their seed round with 40 paying accounts, all of them acquired by the two founders personally. The engine was genuinely good — sub-second queries across billions of events — but every part of the buying experience assumed a human would explain it. Our brief was to make the product sellable without the founders in the room, and to leave behind a measurement layer they could run themselves.
The challenge
Conalytic had a capable data engine and almost no way to sell it. Trials required a manual setup call, the marketing site described features instead of outcomes, and nothing in the funnel was instrumented — so growth decisions came down to opinion.
What we shipped
- Self-serve trial provisioning with billing and role management
- Guided onboarding with in-app activation checkpoints
- 180 programmatic integration and use-case pages
- Unified GA4 + server-side conversion measurement layer
How we worked
- 01
Instrument before rebuilding
We wired product and marketing analytics into one model so activation, trial-to-paid and channel spend could finally be compared against each other.
- 02
Rebuild the evaluation path
Self-serve trial provisioning, a guided first-run flow and pricing that survives procurement replaced the demo-call bottleneck.
- 03
Make the platform indexable
Integration, use-case and comparison pages were generated from the product catalogue with schema, so non-brand search started carrying demand.
- 04
Hand over the machinery
Dashboards, experiment backlog and a documented release process moved to the internal team at the end of week 14.
How the engagement actually ran.
Every phase ended with something shipped and something measured. Nothing waited for a big-bang launch.
Before and after
| Measure | At kickoff | After |
|---|---|---|
| Trial activation | Manual setup call, 3–5 days | Self-serve, under 10 minutes |
| Non-brand organic clicks | ~900 / month | 1,900 / month |
| Attribution | Spreadsheet, monthly | Unified model, live |
| Release cadence | Every 3–4 weeks | Twice weekly |
Beyond launch
Conalytic now runs the growth programme in-house on a fortnightly experiment cadence. We stayed on a light retainer for two quarters to review results and cover the platform migration to their own release pipeline.
Services on this engagement
- Web application development
- Digital strategy
- Technical SEO
- Measurement & analytics
- Compliance & QA
“We stopped guessing which channel was working. Within a quarter we could see the whole path from first click to expansion revenue — and fix the part that was leaking.”
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