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How we work

Opinionated process. Boring reliability. Uncomfortable honesty about what isn't working.

Every engagement runs the same four phases, whatever the deliverable. The phases don't change; the depth does. Below is exactly what happens, who does it and what you get at each gate.

Walk through the phases
  1. Phase 01

    Diagnose

    Weeks 1–2

  2. Phase 02

    Design

    Weeks 2–5

  3. Phase 03

    Build

    Weeks 4–14

  4. Phase 04

    Scale

    Ongoing

01

Diagnose

Weeks 1–2 · Led by the engagement lead and growth strategist

We start by disagreeing with your brief — politely, and with evidence. Two weeks of audit work usually reveals that the thing you asked for is a symptom of something else.

What we run

  • Analytics, CRM and attribution review
  • Technical SEO crawl, logs and Core Web Vitals
  • Codebase and infrastructure health check
  • Competitor and answer-engine share of voice
  • Sales interviews: objections, lost-deal reasons

What you get at the gate

  • A named list of the three real constraints
  • Baseline metrics, frozen and documented
  • Prioritized backlog with effort and impact
  • The single metric the engagement is judged on
02

Design

Weeks 2–5 · Strategy, design and search working in the same file

Messaging, structure and search intent get decided together. A page hierarchy that ignores how people actually search is just an org chart in disguise.

Positioning

ICP, buying committee, objection map and a messaging hierarchy per segment.

Architecture

Keyword-and-entity-to-page map, internal linking model, schema plan.

Interface

Design system, key templates and accessible component specs.

Gate rule: nothing enters build until the measurement plan is signed off. If we can't say how we'll know it worked, we don't build it.

03

Build

Weeks 4–14 · Two-week increments, always shippable

You see working software every two weeks, on a real URL, with real data. No month-long silences ending in a reveal.

Every commitAutomated accessibility, performance budget and schema validation in CI
Every sprintDemo on staging, regression pass, updated migration and URL map
Every releaseStaged rollout, log monitoring, rollback path documented before deploy
Every FridayWritten update: what shipped, what moved, what's blocked, what's next
04

Scale

Ongoing · Where retainers earn their keep

Launch is the cheapest part. Compounding comes from a disciplined experiment loop across content, search, paid and product — run monthly, forever.

Monthly growth reporting reviewed during a Peakovate business review

The monthly loop

  1. Review metrics against baseline and target
  2. Rank the experiment backlog by expected value
  3. Ship the top three; kill anything that flatlined
  4. Write the result down so it stops being reargued

Five principles we won't negotiate on.

One team, one number

Engineering and marketing report to the same metric, so neither can blame the other.

Measure before you move

No baseline, no build. Every change has a before number and an owner.

Ship small, ship often

Two-week increments beat quarterly reveals — for risk, morale and learning speed.

Accessible by default

WCAG conformance is a build requirement, never a later remediation project.

Leave it maintainable

Documented, handover-ready code. You should be able to fire us without pain.

The measurement framework

Four layers, reviewed monthly. Leading indicators tell us whether the work is landing; lagging indicators tell your board whether it mattered.

Dashboard showing pipeline and search performance metrics
What we report, and how often
LayerExample metricsCadence
DeliveryDeploy frequency, Core Web Vitals, defect escape rateWeekly
VisibilityNon-brand impressions, indexed pages, AI citation shareWeekly
ConversionQualified lead rate, cost per qualified lead, form-to-meetingMonthly
BusinessPipeline created, win rate, payback periodMonthly + quarterly review

Leadership behind every build and campaign.

Peakovate is a U.S.-operated technology company. Engineering sits in India. The people on this page are the people who run the work.

Zaid

Founder & CEO

Sets what Peakovate takes on and stays accountable for the engagement.

Asad Shaikh

Director, U.S. Operations

Runs the Richmond office and the U.S. relationships that start there.

Farhan

Head of Engineering

Leads the India engineering team: architecture, delivery, and the standard of what ships.

Ali Shaikh

Head of Marketing

Owns the public story, the site, and how the offers are explained.

Mridul

Head of Client Delivery

Keeps an engagement clear after it starts: scope, communication, and what the client receives.

Nazim Shaikh

Business Development

Based in Richmond. Starts conversations with U.S. companies that need more engineering capacity.

Your first 30 days, day by day

  1. Day 1–2Kickoff, access handover, success metric agreed in writing.
  2. Day 3–10Full audit sweep, stakeholder and sales interviews, competitor teardown.
  3. Day 11–14Findings session: constraints named, backlog ranked, quick wins shipped.
  4. Day 15–24Positioning, page architecture and measurement plan signed off.
  5. Day 25–30First build sprint closes with something live on a real URL.

Working together, practically.

A four-person core squad: an engagement lead, a growth strategist, a lead engineer and a search specialist. They are named at kickoff and stay on the account. Specialists — mobile, accessibility, data — join for the sprints that need them.

Kickoff workshop between Peakovate and a new client team

Run phase one with us before you commit to the rest.

The diagnosis phase is available as a standalone two-week engagement. You keep the findings whether or not we build anything together.

Book a strategy callSee how you hire us