Bringing Akhtar’s Samosa Online – From a Local Favorite to a Digital Success

Akhtar’s Samosa is a small but iconic food stall known for its delicious variety of veg and non-veg samosas, including mutton, chicken, buff meat, prawns, corn, and veggie flavors. With a strong local presence and a loyal customer base, they were thriving offline. However, in today’s digital-first world, they recognized the need to take their business online to reach a wider audience and grow their brand presence.

In 2022, Akhtar’s Samosa partnered with Peakovate to build their online presence from scratch. This included website development, branding, SEO, social media management, online food delivery integration (Swiggy & Zomato), and paid ads to drive customer engagement and sales.

Customer information

Client

Akhtar’s Samosa

Industry

Food & Beverage (Quick Service Restaurant)

Country

India

CEO

Akhtar Shaikh

Engagement Timeline

Since 2022 (Ongoing)

Services Provided

Web Development, Branding, SEO, Social Media, and Online Delivery Integration

Service Provider

Peakovate

Challenges

Zero Online Presence:
The brand had no website, no digital branding, and no structured online marketing strategy.
Expanding Customer Reach Beyond Local Market:
Despite being famous locally, there was no way to attract new customers from different parts of the city or country.
Food Delivery Platform Integration:
They needed a seamless way to integrate with Swiggy & Zomato to increase orders and manage deliveries effectively.
Social Media Presence:
They had no social media presence to engage with customers, share their unique offerings, and drive more footfall and online orders.
Ads Strategy for Customer Acquisition:
They needed a cost-effective way to acquire new customers and increase repeat business.

Solutions Implemented

1. Website Development and Branding:

Designed and developed a professional, mobile-friendly website for Akhtar’s Samosa.
Created a visually appealing brand identity, including a new logo, brand colors, and menu design.
Optimized the website for conversions with clear CTA buttons like “Order on Swiggy” and “Find us on Zomato.”

2. SEO & Local Search Optimization:

Conducted extensive keyword research to target high-intent searches such as “best samosas near me” and “non-veg samosas delivery.”
Optimized website content, metadata, and images for search engines.
Created a blog section with engaging content about the flavors, history, and uniqueness of Akhtar’s Samosa to drive organic traffic.
Enhanced local SEO by setting up and optimizing Google My Business (GMB) for local search visibility.

3. Food Delivery Integration:

Successfully onboarded Akhtar’s Samosa on Swiggy and Zomato with optimized food listings and professional menu photography.
Implemented order tracking and menu optimization strategies to increase conversion rates.
Managed online reputation by responding to customer reviews and feedback on delivery platforms.

4. Social Media Management & Content Strategy:

Created and managed their social media pages on Instagram, Facebook, and Twitter.
Developed engaging content, including food photography, behind-the-scenes videos, customer testimonials, and promotions.
Implemented an influencer marketing strategy to collaborate with local food bloggers for shoutouts and reviews.

5. Paid Ads & Customer Retargeting:

Ran hyper-local Google Ads targeting people searching for samosas and quick snacks in their area.
Launched Facebook & Instagram Ads with engaging creatives to attract more online orders and increase brand awareness.
Set up retargeting ads to bring back past customers with special deals and offers.

Results

Massive Online Growth:
- Website traffic grew by 700% within the first six months.
- Ranked on the first page of Google for key terms like “best non-veg samosas in [city]” and “order samosas online.”
Increased Food Delivery Orders:
- Orders from Swiggy & Zomato increased by 120% within the first three months of onboarding.
- Achieved a high customer rating on food delivery platforms, further driving trust and sales.
Social Media Engagement & Brand Recognition:
- Gained over 15,000+ social media followers across Instagram and Facebook.
- Engagement rate increased by 60% with viral reels and behind-the-scenes content.
Cost-Effective Ad Strategy:
- Achieved a 5x return on ad spend (ROAS) with Google & Facebook ads.
- Acquired repeat customers through retargeting campaigns and loyalty promotions.
Business Growth & Revenue Boost:
- Monthly revenue increased by 80% due to online orders and foot traffic generated from digital marketing efforts.
- Expanded their menu offerings based on customer feedback and demand from online channels.

– Peakovate took our small food stall and turned it into a city-wide sensation! We never imagined we’d get so many online orders and customers reaching out to us on social media. Their website design, SEO, and marketing efforts helped us grow beyond what we thought was possible. Highly recommended!

Akhtar | Owner of Akhtar’s Samosa

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