B2B Digital Marketing & Sales for the Future Pioneering AI-Infused
Malhotra Bag House, a renowned bag manufacturer in India, had built a strong local reputation through its factory operations and contractor network. However, in today’s digital-first world, the company recognized the need to establish an online presence and expand its business globally.
In 2024, they partnered with Peakovate to kickstart their digital journey. Starting from scratch, we built a comprehensive strategy encompassing web development, branding, SEO, e-commerce integration (including Amazon), and social media management.
Customer information
Client
Malhotra Bag House
Industry
Bag Manufacturing
Country
India
CEO
Vivek Malhotra
Engagement Timeline
Since 2019 (Ongoing)
Services Provided
Web Development, Branding, SEO, Social Media Management, and E-commerce Strategy
Service Provider
Peakovate
Challenges
- Zero Online Presence:
The company had no website, branding, or online marketing channels. - Global Expansion:
They wanted to reach international markets and sell products globally. - E-commerce Integration:
Malhotra Bag House aimed to establish a presence on platforms like Amazon for increased sales. - Social Media Management:
Building and managing a consistent social media presence was critical to connecting with a wider audience.
Solutions Implemented
1. Website Development and Branding:
- Designed and developed a professional, user-friendly website for Malhotra Bag House.
- Created a cohesive brand identity, including logo design, color palette, and typography to reflect their commitment to quality.
- Built an e-commerce-ready website with product catalogs, seamless navigation, and secure payment gateways.
2. SEO Strategy:
- Conducted extensive keyword research to target global and local markets.
- Optimized website content, metadata, images, and URLs for search engines.
- Created a blog strategy to drive organic traffic through topics like “best custom bags for business” and “affordable school bags manufacturers in India.”
- Built backlinks from reputable websites to improve domain authority.
3. E-commerce Integration:
- Helped Malhotra Bag House set up an Amazon storefront, optimized product listings, and implemented SEO for Amazon search.
- Provided consultation on inventory management, pricing strategies, and customer reviews to enhance visibility on the platform.
4. Social Media Management:
- Established and managed social media accounts on platforms like Instagram, Facebook, and LinkedIn.
- Developed and executed a content strategy featuring engaging posts, product showcases, and customer testimonials.
- Ran targeted social media ads to increase brand awareness and drive traffic to the website.
5. Ads Strategy:
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- Designed and executed Google Ads campaigns targeting high-value international and domestic keywords.
- Created retargeting campaigns to convert website visitors into customers.
- Monitored and optimized ads for maximum ROI.
Results
- Global Reach:
- Website visitors increased by 500% within the first six months of launch, with 60% of traffic coming from international markets.
- Amazon sales grew by 40% month-over-month after optimization.
- Improved Online Visibility:
- Ranked on the first page of Google for keywords like “custom bag manufacturers in India” and “buy backpacks wholesale.”
- Organic traffic now accounts for 50% of their total website visits.
- Social Media Engagement:
- Gained 10,000+ followers across Instagram, Facebook, and LinkedIn within the first year.
- Increased engagement rates by 35% through high-quality posts, reels, and stories.
- Business Growth:
- Monthly inquiries for custom bags doubled due to website and social media efforts.
- Export orders from international markets increased significantly, boosting revenue by 60%.
- Ad Performance:
- Achieved a 7x ROI on Google Ads campaigns.
- Social media ads generated 15% of the total website traffic and contributed to lead generation.
Peakovate took us from zero to a thriving online business. From creating our website to managing SEO, Amazon, and social media, their work has been instrumental in expanding our reach globally. We’ve seen incredible growth in both sales and brand visibility, and we’re excited for what’s next!
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