Transforming Pre-Approval Car Loan Services with a Comprehensive Digital Strategy

Philip, the owner of Pretauto QC and Autofix Credit, operates in the competitive auto loan pre-approval industry. While his business had a solid foundation, it was heavily reliant on paid advertisements for lead generation, resulting in high cost-per-lead (CPL) and limited organic growth.

In 2024, Philip partnered with Peakovate to overhaul his digital strategy. This included building a new website with modern branding, implementing SEO to establish organic visibility, and refining the ad strategy to improve cost efficiency.

Customer information

Client

Pretauto QC & Autofix Credit

Industry

Auto Loan Pre-Approval Services

Country

Canada

CEO

Philip

Engagement Timeline

Since 2024 (Ongoing)

Services Provided

Web Development, SEO, and Digital Advertising

Service Provider

Peakovate

Challenges

High Cost Per Lead (CPL):
Paid ads were the sole source of leads, leading to unsustainable acquisition costs.
Lack of Organic Presence:
Neither of the websites had a solid SEO foundation, leaving them invisible on search engines for relevant keywords.
Outdated Branding and Website Design:
The existing websites did not resonate with modern users and lacked a professional, user-friendly interface.
Ad Strategy Optimization:
The existing ad campaigns lacked targeting precision and conversion tracking, reducing their effectiveness.

Solutions Implemented

1. Website Redesign and Branding:
- Designed and developed new websites with:
  - A modern, user-centric interface optimized for conversions.
  - A fresh branding approach with new colors, fonts, and imagery to establish trust and professionalism.
  - Mobile responsiveness to cater to users across devices.
- Integrated advanced lead capture forms to simplify the pre-approval process.
2. SEO Strategy and Execution:
- Conducted comprehensive keyword research to identify high-value search terms relevant to auto loan pre-approval in Canada.
- Optimized website content, metadata, headers, and images for SEO.
- Built a blog strategy to target informational queries, such as “how to get pre-approved for a car loan in Canada.”
- Established local SEO by optimizing Google My Business listings and acquiring local citations.
3. Ads Strategy Optimization:
- Proposed a refined paid ads strategy focusing on long-tail, lower-cost keywords to target users with higher intent.
- Implemented precise audience segmentation based on geolocation, demographics, and behavioral data.
- Set up conversion tracking to measure performance accurately and optimize campaigns in real-time.
4. Continuous Monitoring and Refinement:
- Analyzed site performance using tools like Google Analytics and Search Console.
- A/B tested landing pages and ad creatives for higher conversions.
- Regularly updated SEO content to maintain high search rankings.

Results

Reduced Cost Per Lead:
- Decreased CPL by 40% through optimized ads and increased organic traffic.
- Achieved a sustainable balance between paid and organic leads.
Improved Organic Rankings:
- From zero visibility to top rankings for primary keywords like “car loan pre-approval in Canada.”
- 60% of new leads now come from organic search.
Enhanced User Engagement:
- Bounce rates reduced by 30% due to the modern, user-friendly design.
- Lead capture form completions increased by 50%.
Increased Brand Credibility:
- The new branding instilled trust and professionalism, resulting in higher customer satisfaction.
Business Growth:
- Monthly leads increased by 70%.
- Expanded their client base across key regions in Canada.

– Peakovate’s team turned our vision into reality. Despite language and time zone differences, they delivered every feature beyond our expectations, from traffic filtering to advanced analytics. Thanks to them, Atomicat has scaled revenue and set new standards in the SaaS industry.

Philip | CEO, Pretauto QC & Autofix Credit